If you know more on a case, you’ll have the power to generate spot-on solutions that will work.
When you have access to these precious data, you can investigate the strengths and weaknesses of your actions. If you see it’s not working, just tweak it and see what happens.
With all data flowing in, it’s on you to analyse and come up with marketing tactics that will improve the overall experience for your customers and offer them a more personalised solution